Learning Outcomes

1. Analyze a potential business idea and conduct a detailed feasibility study.

2. Determine an optimal and viable business model and structure.

3. Develop a sustainable business plan to ensure profitability and scalability.

4. Identify the different potential sources of capital funding available.

5. Implement sound management practices to scale the business.

6. Implement a strong corporate culture that promotes business development and growth.



Learning Outcomes

1. Implement a consistent corporate identity based on the fundamental business functions and market positioning.

2. Analyze the target market accurately and determine an effective marketing communications plan to build a robust customer base.

3. Determine consumer behavior and apply relevant marketing strategies.

4. Identify the unique selling proposition of a business and implement effective brand management practices in order to build the brand equity.

5. Implement a concrete business strategy that works in synergy with the core business model.

6. Implement a strong corporate culture that promotes business development and growth.



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